Apple App Store Review, Rejection, Privacy, and Spam Risk Guide¶
Use this page when you need to separate pre-submit risk checks from concrete rejection workflows.
This hub is designed to separate broad guides from guideline-specific rejection pages so the next click matches whether you are still classifying risk or already responding to a citation.
How to Use This Hub¶
Use a broad guide when you are still deciding whether a build or app family is likely to run into review friction.
Use a guideline page when Apple has already cited a specific rejection outcome and you need the concrete remediation path.
Broad Guides¶
Guideline Pages¶
Start Here¶
| What you saw | Go to | Why |
|---|---|---|
| "App is incomplete" / Guideline 2.1 | Guideline 2.1 Rejection | Build completeness and reviewer access blockers live here. |
| "Spam" / Guideline 4.3 | Guideline 4.3 Spam | Portfolio duplication and template-pattern risk starts here. |
| "Data collection" / Guideline 5.1 | Guideline 5.1 Data Collection | Privacy disclosure and runtime data mismatch issues map here. |
| Account suspended / terminated | Account Suspended | Use suspension recovery posture instead of app-only fixes. |
| Demo account does not work | Demo Account Invalid | Reviewer login and environment access must be deterministic. |
| Crash on launch during review | Crash on Launch Rejection | Startup stability failures are high-signal 2.1 blockers. |
| Metadata appears incomplete/inaccurate | Guideline 2.3 Accurate Metadata | App listing assets and descriptions must be precise and verifiable. |
| In-app purchase rejected | In-App Purchase Rejected | Purchase flow, product state, and review notes must align. |
| IAP category/compliance mismatch (3.1.1) | Guideline 3.1.1 In-App Purchase | Monetization must use approved in-app purchase patterns and scopes. |